绪论 单元测试

1、单选题：
Who are suitable to take the course?
选项：
A:Governmental officials in charge of foreign affairs.
B:People using English to communicate in business settings.
C:College students in the major of business administration.
D:Senior high school students planning to study abroad.
答案: 【People using English to communicate in business settings.】

2、单选题：
How many subject areas are included in this course?
选项：
A:5
B:12
C:6
D:4
答案: 【5】

第一章 单元测试

1、单选题：
Who usually conducts a SWOT Analysis for a business?
选项：
A:Employees
B:Banks
C:Managers
D:Lawyers
答案: 【Managers】

2、单选题：
Which of the following SWOT elements are internal factors for a business?
选项：
A:Strengths and Opportunities
B:Weaknesses and Threats
C:Strengths and Weaknesses
D:Opportunities and Threats
答案: 【Strengths and Weaknesses】

3、单选题：
Which of the following could be a strength for a business?
选项：
A:A new international market
B:Weather
C:The location of a business
D:A price that is too high
答案: 【The location of a business】

4、单选题：
Which of the following should be asked when you try to identify the strengths of your company?
选项：
A:Does political climate help you develop your business?
B:Which trends can negatively affect your business?
C:Which advantages does your company lack?
D:What do you do better than your competitors?
答案: 【What do you do better than your competitors?】

5、单选题：
Which of the following could be a weakness for a business?
选项：
A:Competitors with better financial support
B:A developing market
C:Poor quality of goods and services
D:Special marketing expertise
答案: 【Poor quality of goods and services】

6、单选题：
Which of the following is true about weaknesses?
选项：
A:It’s internal and harmful.
B:It’s external and helpful.
C:It’s internal and helpful.
D:It’s external and harmful.
答案: 【It’s internal and harmful.】

7、单选题：
Which of the following could be an opportunity for a business?
选项：
A:Moving into new thriving market segments
B:Damaged reputation
C:Having quality processes and procedures
D:A new competitor in its home market
答案: 【Moving into new thriving market segments】

8、单选题：
A new vocational training project can be considered as a/an ______ for an employee.
选项：
A:strength
B:weakness
C:opportunity
D:threat
答案: 【opportunity】

9、单选题：
Which of the following could be a threat for a business?
选项：
A:Changes in technology
B:Location of the business
C:A market vacated by an incapable competitor
D:Lack of marketing expertise
答案: 【Changes in technology】

10、单选题：
______ could be a threat for Simon, who has worked in the company for 30 years after graduating from high school.
选项：
A:A Possible downsizing at his company
B:His limited educational experience
C:His poor communication skills
D:A new position that matches his skills
答案: 【A Possible downsizing at his company】

第二章 单元测试

1、单选题：
1. According to Maslow’s theory, the needs of ________ are the most basic needs of human being.
选项：
A:biology and physiology
B:safety
C:esteem
D:self-actualization
答案: 【biology and physiology】

2、单选题：
2. When all of the physiological needs are met, people tend to become concerned with ________.
选项：
A:safety needs
B:sel-acutalization needs
C:social needs
D:esteem needs
答案: 【safety needs】

3、单选题：
3. “Catherine is well recognized by her peers for being creative and has recently promoted to a higher position, and she feels satisfied with her responsibility and role.” This example shows that Catherine has well fulfilled her ________ needs.
选项：
A:social
B:belonging and love
C:biological and physiological
D:esteem
答案: 【esteem】

4、单选题：
4. The order of Maslow’s Hierarchy of Needs, from bottom to top is: ________.
选项：
A:Safety, Physiological, Esteem, Social, Self-actualization
B:Physiological, Social, Safety, Esteem, Self-Actualization
C:Physiological, Safety, Social, Esteem, Self-Actualization
D:Safety, Esteem, Social, Self-actualization, Physiological
答案: 【Physiological, Safety, Social, Esteem, Self-Actualization】

5、单选题：
5. Which of the following can possibly satisfy the needs of safety, according to Maslow’s theory?
选项：
A:Reasonable wages.
B:Travel bonuses.
C:Free lunches.
D:Retirement benefits.
答案: 【Retirement benefits.】

6、单选题：
6. What should a company do if it wants to motivate employees by meeting their esteem needs?
选项：
A:Organize team-based projects.
B:Offer training and higher job titles.
C:Buy life insurance for them.
D:Create comfortable working environment.
答案: 【Offer training and higher job titles.】

7、单选题：
7. Which of the following statements is true in Maslow’s motivation theory.
选项：
A:The order of the hierarchy of needs is not fixed.
B:(D) People move up to seek satisfaction at a higher level even the basic needs have not met yet.
C:Food, shelter and wages fall into the category of safety needs.
D:Effective leaders should adapt to the changing needs in different settings.
答案: 【Effective leaders should adapt to the changing needs in different settings.】

8、单选题：
8. Which of the following is NOT the satisfaction of self-actualization needs in terms of management?
选项：
A:Arrange after-work get-togethers.
B:Give self-improvement training.
C:Develop career potential.
D:Offer challenging jobs.
答案: 【Arrange after-work get-togethers.】

9、单选题：
9. One employee becomes depressed and lonely, and feels isolated from group activities and social events. According to Maslow, which category of needs has not been fulfilled?
选项：
A:Social needs.
B:Safety needs.
C:Physiological needs.
D:Esteem needs.
答案: 【Social needs.】

10、单选题：
10. Esteem needs, displayed at the ________ layer in Maslow's hierarchy, are the need for appreciation and respect.
选项：
A:first
B:third
C:second
D:fourth
答案: 【fourth】

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