第一章 单元测试

1、多选题：
What are the factors you need to consider while choosing a Cross-border E-commerce platform to expand your business overseas? （ ）
选项：
A:Operating countries
B:Services and products
C:brand value
答案: 【Operating countries;
Services and products;
brand value】

2、多选题：
What are the key elements shown in the Brand Story page? （ ）
选项：
A:Characters
B:Conflicts
C:Resolution
答案: 【Characters;
Conflicts;
Resolution】

3、单选题：
What is the meaning of the brand name —Adidas? （ ）
选项：
A:It refers to the Place of Origin of Adidas.
B:It means “All day I dream about sports”.
C:It names after its founder, Adolf Adi Dassler.
答案: 【It names after its founder, Adolf Adi Dassler.】

4、多选题：
By Capitalizing on （ ）you can keep an eye on what’s trending now and act quickly on potential opportunities.
选项：
A:Social network
B:SEO keywords
C:Google Trends
答案: 【Social network;
SEO keywords;
Google Trends】

5、单选题：
A SWOT analysis looks at a company’s（ ）within the market to identify areas to grow and strengthen to avoid future risks.
选项：
A:opportunities, threats
B:strengths, weaknesses
C:strengths, weaknesses and opportunities, threats
答案: 【strengths, weaknesses and opportunities, threats】

第二章 单元测试

1、单选题：
_____can increase your ability to rank and, in turn, increase website traffic.（ ）
选项：
A:Wechat
B:Special line
C:Key word
答案: 【Key word】

2、单选题：
____ offers a 14 day free trial period, during which users can be familiar with various operations in the background of _____. （ ）
选项：
A:Shopify
B:Alibaba
C:Wish
答案: 【Shopify】

3、单选题：
Which one is NOT international mainstream logistics methods?（ ）
选项：
A:Overseas warehouse
B:Wechat
C:Special lines
答案: 【Wechat】

4、判断题：
A welcome email cannot establish a relationship with a new contact. （ ）
选项：
A:错
B:对
答案: 【错】

5、判断题：
Purpose of bullet point is to make buyers look attractive at a glance, so as to generate interest in further understanding the details of your products. （ ）
选项：
A:对
B:错
答案: 【对】

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