2024知到答案 Marketing(市场营销学) 最新智慧树满分章节测试答案
第一章 单元测试
文章目录
1、单选题：
The core of marketing is:
选项：
A:Transaction
B:Production
C:Allocation
D:Promotion
答案: 【Transaction】
2、单选题：
The benefits that products offer relative to the cost of the products is called:
选项：
A:Value
B:Transaction
C:Needs
D:Price
答案: 【Value】
3、多选题：
The three main elements of market inlcude:
选项：
A:Some needs
B:People with unmet needs
C:Intention or desire to purchase
D:Some physical space
E:Ability to purcahse
答案: 【People with unmet needs;
Intention or desire to purchase;
Ability to purcahse】
4、判断题：
A product can satisfy functioanl needs or symbolic needs, but not both.
选项：
A:对
B:错
答案: 【错】
5、判断题：
A fundamental task of marketing is to discover and satisfy customer needs.
选项：
A:对
B:错
答案: 【对】
第二章 单元测试
1、单选题：
The first step in annual planning and control is ( ).
选项：
A:Specify implementation tasks
B:Evaluate progress of implementation
C:choose the target markets
D:Set the goals
答案: 【Set the goals】
2、单选题：
( ) is the most common way of organizing marketing function.
选项：
A:Organziation by funcition
B:Organization by management
C:Organizatipon by product
D:Organization by brand
答案: 【Organziation by funcition】
3、多选题：
The ways of organizing the markeitng department include ( ).
选项：
A:Organization by geographic region
B:Organization by brand
C:Organizatipon by product
D:Organziation by funcition
E:Organization by market management
答案: 【Organization by geographic region;
Organization by brand;
Organizatipon by product;
Organziation by funcition;
Organization by market management】
4、判断题：
The essence of marketing organization is about how to allocate human resources.
选项：
A:对
B:错
答案: 【错】
5、判断题：
Generally speaking, span of control and chain of command are positively correlated.
选项：
A:对
B:错
答案: 【错】