第一章 单元测试

1、单选题：
A brand is mainly composed of （ ）.
选项：
A:Product quality
B:Customer service
C:Advertising
D:Name and logo
答案: 【Name and logo】

2、单选题：
Which of the following is an important factor in building a strong brand? （ ）
选项：
A:Consistent quality
B:Low price
C:Unique design
D:Frequent promotions
答案: 【Consistent quality】

3、单选题：
What can damage a brand's image quickly? （ ）
选项：
A:Negative online reviews
B:High price
C:Minor product defects
D:Slow customer service response
答案: 【Negative online reviews】

4、多选题：
Which of the following can enhance brand awareness? （ ）
选项：
A:Word-of-mouth recommendations
B:Sponsorships
C:Product innovation
D:Social media marketing
答案: 【Word-of-mouth recommendations;
Sponsorships;
Social media marketing】

5、判断题：
Brand loyalty is easy to achieve.（ ）Answer: False. A brand's reputation is built on multiple factors including product quality, customer service, and ethical business practices in addition to advertising.
选项：
A:对
B:错
答案: 【对】

6、判断题：
A brand's reputation is only based on advertising. （ ）
选项：
A:对
B:错
答案: 【错】

7、判断题：
Endorsement only refers to celebrities promoting products. （ ）
选项：
A:对
B:错
答案: 【错】

8、判断题：
A market segment can be accurately and completely defined by a single characteristic such as age or gender.（ ）
选项：
A:对
B:错
答案: 【错】

9、单选题：
Which of the following is not an effective product placement strategy?（ ）
选项：
A:Naturally showing the product in a popular movie.
B:Setting up eye-catching product billboards in sports events.
C:Frequently mentioning the product through character dialogues in TV dramas.
D:Forcibly inserting product promotion in news reports.
答案: 【Forcibly inserting product promotion in news reports.】

10、单选题：
Which of the following is not a main characteristic of a focus group? （ ）
选项：
A:The purpose is to collect feedback on a specific product or topic.
B:Guided by a professional moderator.
C:Composed of people with similar backgrounds.
D:Usually with a large number of people, generally more than dozens.
答案: 【Usually with a large number of people, generally more than dozens.】

第二章 单元测试

1、单选题：
Tourism has ( ) these factories as the country’s largest source of foreign exchange. （ ）
选项：
A:collaborated
B:displaced
C:dictated
D:merged
答案: 【displaced】

2、单选题：
Nothing is （ ） than trying to solve a difficult math problem without any hints. （ ）
选项：
A:less frustrating
B:more frustrating
C:as frustrating
D:so frustrating
答案: 【more frustrating】

3、单选题：
Which of the following is true according to Reading 1? （ ）.
选项：
A:Edmond Moutran is OK with the attitude of crew and staff.
B:Edmond Moutran’s wife is still working and travelling with him.
C:Edmond Moutran demonstrates loyalty to MEA because of its services.
D:Edmond Moutran pursues comfort and therefore never travels economy.
答案: 【Edmond Moutran demonstrates loyalty to MEA because of its services.】

4、单选题：
What is Nortel doing in the videoconferencing market according to Reading 2? （ ）.
选项：
A:Selling videoconferencing software
B:Providing telepresence facilities and services
C:Developing new videoconferencing technologies
D:Offering free videoconferencing services
答案: 【Providing telepresence facilities and services】

5、单选题：
According to Reading 2, Accenture is approaching the telepresence market by （ ）.
选项：
A:collaborating with Nortel
B:installing its own telepresence systems
C:paying to use Nortel's facilities
D:outsourcing to a third-party provider
答案: 【installing its own telepresence systems】

6、判断题：
Hypoxia, or a lack of oxygen to the brain, may cause air rage. （ ）
选项：
A:对
B:错
答案: 【对】

7、判断题：
RP, received pronunciation, is traditionally considered a “prestige” accent, and is superior to other varieties of English. （ ）
选项：
A:对
B:错
答案: 【错】

8、判断题：
SkyTeam was founded in 1997 as the first global aviation alliance. （ ）
选项：
A:错
B:对
答案: 【错】

9、判断题：
Edmond Moutran seeks comfort while traveling by air on a business trip whereas John Cox is more concerned with cost. （ ）
选项：
A:对
B:错
答案: 【对】

10、判断题：
According to the second reading in this unit, the barrier to videoconferencing is mainly the technology. （ ）
选项：
A:对
B:错
答案: 【错】