第一章 单元测试

1、单选题：
Which of the following is the definition of cross-border e-commerce according to Wikipedia?（ ）
选项：
A:A trade mode focused on large quantities of goods with multiple-level distribution.
B:A business model that only involves import transactions.
C:An international business activity where trading entities from different customs complete transactions, payments, and cross-border logistics via e-commerce platforms.
D:A domestic business activity using e-commerce platforms.
答案: 【An international business activity where trading entities from different customs complete transactions, payments, and cross-border logistics via e-commerce platforms.】

2、单选题：
Which of the following is NOT a dilemma faced by cross-border e-commerce?（ ）
选项：
A:Online payment issues
B:High after-sales service costs
C:Limited supply channels
D:Simple import and export processes
答案: 【Simple import and export processes】

3、单选题：
What is a common solution to logistics constraints in cross-border e-commerce?（ ）
选项：
A:Limiting product categories
B:Increasing intermediate links
C:Reducing electronic payments
D:Establishing overseas warehouses
答案: 【Establishing overseas warehouses】

4、单选题：
Which trend of cross-border e-commerce is mentioned in the document?（ ）
选项：
A:Decreasing professional competition
B:Less standardized industry policies
C:Slow growth in the next 3-5 years
D:Resources concentrating on large platforms and big sellers
答案: 【Resources concentrating on large platforms and big sellers】

5、单选题：
What does B2C refer to in cross-border e-commerce?（ ）
选项：
A:Trade between manufacturers and wholesalers only.
B:Domestic business transactions through online stores.
C:Transactions between businesses and governments.
D:International business activities where companies sell to end-consumer users via e-commerce platforms.
答案: 【International business activities where companies sell to end-consumer users via e-commerce platforms.】

第二章 单元测试

1、单选题：
How many steps are there to select products for an e-commerce store?（ ）
选项：
A:5
B:7
C:6
D:8
答案: 【7】

2、单选题：
Which of the following is NOT a way to generate ideas for a profitable niche?（ ）
选项：
A:Starting a business related to your passion.
B:Browsing other shops' best-selling products.
C:Thinking about businesses appealing to enthusiastic hobbyists.
D:Ignoring customer pain points.
答案: 【Ignoring customer pain points.】

3、单选题：
What is a key action when analyzing competitors in product selection?（ ）
选项：
A:Ignoring their marketing methods.
B:Avoiding their websites to stay unique
C:Identifying gaps or missed opportunities in their offerings.
D:Copying their pricing strategies directly.
答案: 【Identifying gaps or missed opportunities in their offerings.】

4、单选题：
Which of the following is NOT a factor to consider in product sourcing and profitability research?（ ）
选项：
A:Competitors' personal backgrounds.
B:Potential profit per item sold.
C:Shipping feasibility (size, weight, dimensions).
D:Ease of sourcing the product.
答案: 【Competitors' personal backgrounds.】

5、单选题：
What is drop-shipping?（ ）
选项：
A:Sourcing products from suppliers who handle fulfillment and inventory.
B:Outsourcing production to a supplier and storing goods in your warehouse.
C:Manufacturing products yourself.
D:Selling only digital products.
答案: 【Sourcing products from suppliers who handle fulfillment and inventory.】

6、单选题：
When setting product prices, which of the following should be avoided?（ ）
选项：
A:Aligning prices with revenue goals
B:Overpricing
C:Considering shipping fees
D:Analyzing competitors' prices
答案: 【Overpricing】

7、单选题：
What is the purpose of narrowing down product choices in Step 7?（ ）
选项：
A:To include as many products as possible.
B:To copy competitors' top-selling items.
C:To avoid market research.
D:To select the best fit based on goals, resources, and profit.
答案: 【To select the best fit based on goals, resources, and profit.】

8、单选题：
Which metric is NOT mentioned as part of setting initial business goals?（ ）
选项：
A:Social media followers
B:Business conversions
C:Profit
D:Market share
答案: 【Social media followers】